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This web site
constitutes an advertisement within the meaning of the Rules of
Professional Conduct ("RPC") governing the practice of lawyers in
the State of New Jersey. All advertisements
appearing on this web site are intended to comply with RPC 7.2.
The full text of RPC 7.2 appears below.
RPC 7.2 ADVERTISING
(a) Subject to the requirements of RPC
7.1, a lawyer may advertise services through public media, such as a
telephone directory, legal directory, newspaper or other periodical,
radio or television, or through mailed written communication. All
advertisements shall be predominantly informational. No drawings,
animations, dramatizations, music, or lyrics shall be used in
connection with televised advertising. No advertisement shall rely
in any way on techniques to obtain attention that depend upon
absurdity and that demonstrate a clear and intentional lack of
relevance to the selection of counsel; included in this category are
all advertisements that contain any extreme portrayal of counsel
exhibiting characteristics clearly unrelated to legal competence.
(b) A copy or recording of an
advertisement or written communication shall be kept for three years
after its dissemination along with a record of when and where it was
used.
(c) A lawyer shall not give anything of
value to a person for recommending the lawyer's services, except
that: (1) a lawyer may pay the reasonable cost of advertising or
written communication permitted by this Rule; (2) a lawyer may pay
the reasonable cost of advertising, written communication or other
notification required in connection with the sale of a law practice
as permitted by RPC 1.17; and (3) a lawyer may pay the usual charges
of a not-for-profit lawyer referral service or other legal service
organization.
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