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This web site constitutes an advertisement within the meaning of the
Rules of Professional Conduct ("RPC) governing the practice of
lawyers in the State of New Jersey. All
advertisements appearing on this web site are intended to comply
with RPC 7.1. The full text of RPC 7.1 appears
below.
RPC 7.1
COMMUNICATIONS CONCERNING A LAWYER'S SERVICE
(a) A lawyer
shall not make false or misleading communications about the lawyer,
the lawyer's services, or any matter in which the lawyer has or
seeks a professional involvement. A communication is false or
misleading if it:
(1) contains a material misrepresentation
of fact or law, or omits a fact necessary to make the statement
considered as a whole not materially misleading;
(2) is likely to create an unjustified
expectation about results the lawyer can achieve, or states or
implies that the lawyer can achieve results by means that violate
the Rules of Professional Conduct or other law;
(3) compares the lawyer's services
with other lawyers' services; or
(4) relates to legal fees other than:
(i) a statement of the fee for an
initial consultation;
(ii) a statement of the fixed or
contingent fee charged for a specific legal service the. description
of which would not be misunderstood or be deceptive;
(iii) a statement of the range of fees
for specifically described legal services, provided there is a
reasonable disclosure of all relevant variables and considerations
so that the statement would not be misunderstood or be deceptive;
(iv) a statement of specified hourly
rates, provided the statement makes clear that the total charge will
vary according to the number of hours devoted to the matter, and in
relation to the varying hourly rates charged for the services of
different individuals who may be assigned to the matter;
(v) the availability of credit
arrangements; and
(vi) a statement of the fees charged
by a qualified legal assistance organization in which the lawyer
participates for specific legal services the description of which
would not be misunderstood or be deceptive.
(b) It shall be unethical for a lawyer to
use an advertisement or other related communication known to have
been disapproved by the Committee on Attorney Advertising, or one
substantially the same as the one disapproved, until or unless
modified or reversed by the Advertising Committee or as provided by
Rule 1:19-3(d).
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